Tad Carpenter is a designer, author and New York Times best selling illustrator based in Kansas City, Missouri. Carpenter co-runs the design and branding studio, Carpenter Collective with his wife, Jessica Carpenter where they focus on bringing powerful messages to life through branding, packaging, illustration and design. They have worked with clients ranging from Target, Meta, Coca-Cola, Macy’s, Starbucks, Conan O'Brien, Adobe and MTV among many others. Carpenter has worked with numerous bands on posters and tour campaigns for over 15 years, including John Mayer, Bob Dylan, Radiohead, Paul McCartney and Dave Matthews Band to name a few. Carpenter has written and illustrated over twenty children's books in our marketplace today intended for adults and children of all ages.

When you say that an idea or a story “has legs”, you mean you've got some room to run. It has potential. Husband and wife duo, Luke and Betsy Anderson, perform improvised comedy inspired by true stories from your favorite Lubbockites. They create a show that you've never seen before and will never see again. And hopefully, you'll laugh your butt off!

Join in the fun and learn how the Legs Improv Comedy group stays creative in their storytelling! We bet you'll laugh out loud (we sure did)!

Design is the life for Carol Fowler... that is not too extreme, she is always thinking about type, communicating, and color. Yes, it is kinda weird, she does choose where to eat based on the font choice on the menu. Carol loves to try and learn new things--new software, painting, gelli plate printing, and textile art.

Tyler K. Schuster is from Brackettville, Texas, where she ranches alongside her mother and grandmother. A graduate of Tarleton State University and Texas A&M University, Schuster currently serves as the assistant director of development for Davis College at Texas Tech University.

Prior to this role, Schuster served as the Manager, Leadership Development for Texas & Southwestern Cattle Raisers Association (TSCRA) based in Fort Worth, Texas. In this role, Schuster led all organizational efforts to prepare and educate the next generation of cattle raisers. In 2022, Schuster's signature TSCRA project launched: a youth program that allows the next generation of ag producers the opportunity to develop a stronger understanding of the cattle industry and its processes "from pasture to plate."

When not traveling the lone star state, Schuster can be found working alongside her mom on her family's ranch or recording new episodes of her podcast, Basically Famous. Basically Famous arose out of Schuster's desire to showcase stories of people—women in particular—in the western and agriculture industries

Awards and Achievements

Jacob Breeden is a multidisciplinary artist, strategist, and creative consultant based in Amarillo, Texas. With over 20 years of experience, his work has ranged from large-scale installations at Burning Man to co-founding platforms that fuse creativity with community transformation. His ventures include Process Art House, Modern Creator, MakeSpace, the High Plains Institute for Arts and Ecology 501c3, and the Collective Heritage Lab 501c3, each advancing bold ideas at the intersection of art, identity, and public impact.

Jacob remains an in demand commissioned visual artist with numerous works in progress in his studio. He currently serves as the Creativity Director for the Unity Learning Communities, where he helps shape inclusive educational environments rooted in curiosity and collaboration. His coaching and consulting work through Professionally Creative seeks to empower leaders to reconnect with their creative instincts and bring meaningful innovation to work (and life).

Jacob lives in Amarillo with his wife Rhoda Breeden—a force of nature in her own right—and two of their three remarkable children. Their eldest is grown, married, and out exploring the world. His work has earned recognition in both creative and business arenas, including top awards in the WTAMU EnterPrize Challenge and Texas Tech Accelerator, and a Golden ADDY one time for guerrilla art, an honor he feels most accurately reflects his personal ethos. Jacob is committed to building a culture where creativity isn’t just encouraged—it’s essential.