Southwest Luv Classic & Party

“Trey, special thanks to you and Ian for stepping up to help me make sure our vision was installed correctly. While the 23-hour Thursday wasn’t originally in scope, I appreciate the determination to make sure everything was done right. The extra effort was certainly worth it.”
Trent Duran
Sr. Graphic Designer, Southwest Airlines

The Southwest Airlines LUV classic is one of the largest charity golf tournaments in North Texas raising money for multiple charities. To celebrate its 30th Anniversary, Southwest Airlines wanted to increase the display graphics presence for the golf tournament and party. Slate Group met with the LUV Classic Directors adn the SWA design team to discuss multiple options for the event. Through six months of collaboration, creative brainstorming and teamwork, we developed signage that would ‘wow’ golfers and party goers. Working hand-in-hand with the lead designer the day before the event, we ensured everything was installed properly and on time for the first flight of golfers.



Southwest Airlines



Dallas, Texas


Print Specifications

Multiple Substrates
Finishes & Installation


Concept & Design

Southwest Airlines Visual Communications


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